Metrics
Active Customers
Active Subscriptions
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ARPPU
ARPU
ARR
Average Sales Price
Churned Customers
Churned Delinquent MRR
Churned Delinquents
Churned Subscriptions
Churned Subscriptions MRR
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CLV
Conversion Rate of Trials
Converted Trials
Converted Trials MRR
Coupons
CrossSell
CrossSell MRR
Customer Churn Rate
Delinquents
Delinquents MRR
Downgrades
Downgrades MRR
MRR
Net MRR Growth
Net Revenue
New Customers
New Customers MRR
New Subscriptions
New Subscriptions MRR
New Trials
Non-Recurring Discount
Non-Recurring Revenue
Reactivated Customers
Reactivated Customers MRR
Recurring Discount
Subscription Churn Rate
Total Discount
Upgrades
Upgrades MRR
Browse Metrics
Coupons
Number of Coupons Redeemed
Description
Number of Coupons Redeemed tracks the count of promotional coupons used by customers for discounts. This metric helps you assess the impact of your discount and promotional campaigns and can easily be tracked using a platform like Metricster.
How To Read
Less is better
A lower number could mean that customers are willing to pay full price, indicating strong brand loyalty and perceived value, but it might also point to ineffective promotional strategies.
A high Number of Coupons Redeemed might indicate a strong response to promotional activities, but it could also suggest a reliance on discounts to drive sales, which might impact long-term profitability
How To Improve
Balance Promotional Activities: Strategically use coupons while maintaining profitability.
Analyze Coupon Redemption: Track how well different coupons are performing to optimize future campaigns.
Refine Marketing: Review your marketing campaigns based on redemption rates.
Track Your Coupons with Metricster
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