Metrics
Active Customers
Active Subscriptions
Active Trials
ARPPU
ARPU
ARR
Average Sales Price
Churned Customers
Churned Delinquent MRR
Churned Delinquents
Churned Subscriptions
Churned Subscriptions MRR
Churned Trials
CLV
Conversion Rate of Trials
Converted Trials
Converted Trials MRR
Coupons
CrossSell
CrossSell MRR
Customer Churn Rate
Delinquents
Delinquents MRR
Downgrades
Downgrades MRR
MRR
Net MRR Growth
Net Revenue
New Customers
New Customers MRR
New Subscriptions
New Subscriptions MRR
New Trials
Non-Recurring Discount
Non-Recurring Revenue
Reactivated Customers
Reactivated Customers MRR
Recurring Discount
Subscription Churn Rate
Total Discount
Upgrades
Upgrades MRR
Browse Metrics
Subscription Churn Rate
Subscription Churn Rate
Description
Subscription Churn Rate is the percentage of subscriptions that are canceled within a specific time frame. This metric highlights subscription-specific issues and reveals the stability of your subscription model, and a metrics platform like Metricster can help you track this.
How To Read
Less is better
A falling Subscription Churn Rate suggests effective retention strategies and strong subscription value, indicating that customers are more likely to continue their subscriptions.
A rising Subscription Churn Rate may indicate dissatisfaction with the subscription value or pricing, competition, or market changes, potentially impacting long-term revenue stability
How To Improve
Improve Subscription Offerings: Make your subscription options more valuable and competitive.
Align with Customer Needs: Ensure your pricing reflects what the market expects.
Regularly Collect Feedback: Continuously refine your subscription plans based on feedback.
Track Your Subscription Churn Rate with Metricster
Metricster is your all-in-one solution for monitoring Subscription Churn Rate and other essential subscription metrics. Gain insights, reduce churn, and grow your business with ease.
Start Free with Metricster
support@metricster.com
Tallinn, Estonia
@ 2025 Metricster OÜ