Active Customers represents the total count of customers actively using your product. It measures your overall customer base and reflects the ongoing usage of your service and can be easily tracked using a platform like Metricster.
How To Read
More is better
An increasing trend in Active Customers suggests strong customer retention and satisfaction, reflecting positively on the product’s value and market fit.
A decreasing number of Active Customers could signal issues with customer satisfaction, competition, or product relevance, potentially leading to revenue decline
How To Improve
Improve Customer Satisfaction: Continuously work on improving customer satisfaction and value.
Retain Existing Customers: Implement targeted strategies to retain your current customer base.
Improve Engagement: Make sure your customers are engaged with your platform.
Track Your Active Customers with Metricster
Metricster is your all-in-one solution for monitoring Active Customers and other essential subscription metrics. Gain insights, reduce churn, and grow your business with ease.