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Active Customers
Active Subscriptions
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ARPPU
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ARR
Average Sales Price
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Churned Delinquent MRR
Churned Delinquents
Churned Subscriptions
Churned Subscriptions MRR
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CLV
Conversion Rate of Trials
Converted Trials
Converted Trials MRR
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Customer Churn Rate
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Delinquents MRR
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Downgrades MRR
MRR
Net MRR Growth
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New Customers MRR
New Subscriptions
New Subscriptions MRR
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Non-Recurring Discount
Non-Recurring Revenue
Reactivated Customers
Reactivated Customers MRR
Recurring Discount
Subscription Churn Rate
Total Discount
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Browse Metrics
ARR
Annualized Recurring Revenue
Description
Annualized Recurring Revenue (ARR) measures the total recurring revenue of a business, projected on an annual basis. It provides a long-term view of revenue and is crucial for strategic planning, and platforms like Metricster can assist with ARR projections.
How To Read
More is better
An increase in Annualized Recurring Revenue (ARR) indicates growth in recurring revenue and suggests that the business is successfully acquiring and retaining customers. It reflects a stable and predictable revenue stream
A decrease in Annualized Recurring Revenue (ARR) may signal a decline in recurring revenue, which could be due to issues such as customer churn or reduced subscription rates. This could suggest the need for improved customer retention strategies or revisiting pricing models.
How To Improve
Acquire New Customers: Increase sales and marketing efforts to bring in new subscribers.
• Example: Invest in content marketing to generate more inbound leads.
Improve Customer Retention: Implement strategies to minimize churn and keep customers subscribed longer.
• Example: Offer loyalty programs and personalized support.
Optimize Pricing: Regularly review and adjust subscription pricing to maximize revenue potential.
• Example: Test different pricing tiers and bundles to see what converts best.
Upselling Opportunities: Focus on upselling strategies that align with customer usage.
Track Your ARR with Metricster
Metricster is your all-in-one solution for monitoring ARR and other essential subscription metrics. Gain insights, reduce churn, and grow your business with ease.
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