Reduce Churn: Focus on enhancing customer satisfaction and engagement through proactive customer support, regular product updates, and feedback mechanisms.
• Example: Implement a customer health scoring system to identify at-risk accounts.
Upselling & Cross-selling: Offer tiered pricing and upsell opportunities to encourage customers to move to higher-value plans.
• Example: Offer a premium support package with higher-tier plans.
Refine Acquisition Strategies: Focus on attracting high-value customers through targeted marketing campaigns and optimized lead qualification processes.
• Example: Run a campaign targeting specific industries with a free trial.
Optimize Onboarding: Ensure a smooth onboarding experience to reduce early-stage churn. Consider using a platform like Metricster to monitor onboarding effectiveness.